High Risk, High Reward: Social Networking Online in Under-resourced Communities

Hui, Julie; King, Jesse; Mcleod, Cynthia; Gonzales, Amy L.

doi:10.1145/3544548.3581084

Cited by 4 publications

References 49 publications

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Community Tech Workers: Scaffolding Digital Engagement Among Underserved Minority Businesses

Hui,

Seefeldt,

Baer

et al. 2023

Proc. ACM Hum.-Comput. Interact.

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Small businesses are being encouraged to use digital technologies more than ever before. However, the greater emphasis on technology adoption puts underserved minority business owners (those who traditionally have faced barriers in accessing credit, capital and other resources) at greater risk of being left behind. We take an assets-based approach to understand business owners' strengths and challenges in adopting and using digital technologies. We then implement a community-based intervention---Community Tech Workers (CTWs)---to bridge the growing socio-technical gap in the context of small businesses on Detroit's Eastside, which are primarily Black-women-owned businesses. We take a mixed-methods approach, using a combination of a survey, interviews, and observations, to outline how the CTW program 1) helps businesses determine where to start with technology use, 2) offers support grounded in the day-to-day realities of running a business, and 3) builds caring relationships with business owners to foster trust in technology support services. We suggest opportunities for a more collective perspective on assets-based community development and outline considerations for building culturally-conscious ecosystems of support for digital engagement.

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Community Tech Workers: Scaffolding Digital Engagement Among Underserved Minority Businesses

Hui,

Seefeldt,

Baer

et al. 2023

Proc. ACM Hum.-Comput. Interact.

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Balancing Act: Evaluating People’s Perceptions of Fair Ranking Metrics

Alkhathlan,

Cachel,

Shrestha

et al. 2024

The 2024 ACM Conference on Fairness, Accountability, and Transparency

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The Online Privacy Divide: Testing Resource and Identity Explanations for Racial/Ethnic Differences in Privacy Concerns and Privacy Management Behaviors on Social Media

Wang,

Metzger

2024

Communication Research

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Do existing social inequalities translate into social media privacy management? This study examined racial/ethnic differences in privacy concerns and privacy management behaviors on social media to evaluate empirical evidence for an online privacy divide in the U.S. In addition, we tested two prominent theoretical perspectives–resource-based and identity-based explanations–for such divides. Results from an online survey ( N = 1,401) revealed that compared to White social media users, Latinx and Asian users reported higher horizontal and vertical privacy concerns, Latinx users employed horizontal privacy management strategies more frequently, Black users reported higher horizontal and vertical privacy self-efficacy, and Latinx users reported higher vertical privacy self-efficacy. While unequal distribution of resources (i.e., socioeconomic status) explained some differences among Asian (vs. White) participants, identity-based factor (i.e., perceived discrimination) served to motivate cautious privacy management among Black participants. Theoretical contributions to the privacy and marginalization literature are discussed. Practical implications are provided.

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High Risk, High Reward: Social Networking Online in Under-resourced Communities

Cited by 4 publications

References 49 publications

Community Tech Workers: Scaffolding Digital Engagement Among Underserved Minority Businesses

Community Tech Workers: Scaffolding Digital Engagement Among Underserved Minority Businesses

Balancing Act: Evaluating People’s Perceptions of Fair Ranking Metrics

The Online Privacy Divide: Testing Resource and Identity Explanations for Racial/Ethnic Differences in Privacy Concerns and Privacy Management Behaviors on Social Media

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