“…As noted earlier, research on expectancy-value in music contexts was often conducted in North American, Oceanian, and European countries. South Africa (Parkes & Daniel, 2013; Venter, 2019) was the only African country covered, while Brazil (Hentschke, 2010) was the only South American country involved, resonating with Henrich et al’s (2010) observation that in psychological research, participants from “WEIRD” (Western, educated, industrialized, rich, and democratic) populations were most often sampled. As Henrich et al (2010) argued, “we need to be less cavalier in addressing questions of human nature on the basis of data drawn from this particularly thin, and rather unusual, slice of humanity” (p. 61).…”