High Schools Students’ Decision in Choosing Tutoring Institution

Abstract

This study aims at determining and to examining the factors of student selection decision on Nurul Fikri (hereinafter abbreviated NF) tutoring institutions in Paandg City. The sampling was done by accidental sampling totaling 94 people who have chosen NF in Paandg City. Data collection was done by a survey using questionnaire method. Statistical methods chosen were descriptive analysis and explanatory factor analysis (explanatory factor analysis = EFA) by using SPSS version 21. The results showed that the factors affecting the decision of students choose NF were product, price, location, promotions, process, and physical evidence. The test results showed that the model of the factors formed a significant effect of the decision of students in choosing the NF institution.

Marketing Mix for Tutoring Agencies During the Pandemic in Indonesia

“…Registration procedures, easy-to-understand teaching and learning processes, and administrative services are factors that need attention. The teaching and learning process will be more conducive if the number of students is small and keep a distance, because students will be more focused on learning [13].…”