“…They communicate with the media for a variety of reasons; however, scientists’ experiences are not always positive (Searle, 2013). Many feel it is their duty to communicate their research; their results should serve a purpose in society, and it should be a way of influencing policy (Carlsen and Riese, 2016; Haynes et al, 2011; Peters, 2013). There are also personal benefits to engaging with the public including career improvement, greater recognition of work and honouring social responsibility (Bubela et al, 2009; Searle, 2013).…”