Soil moisture is an important state variable in the terrestrial system because it controls the exchange of water and energy between the land surface and the atmosphere. In this paper, we review recent advances in non-invasive techniques that allow continuous non-invasive and contactless measurements of soil moisture dynamics at the field to basin scale. In particular, we report on 1) cosmic-ray neutron probes, 2) GNSS reflectrometry, 3) ground-based microwave radiometry, 4) gamma-ray monitoring, 5) terrestrial gravimetry and 6) low-frequency electromagnetic surface waves. Each method is described in terms of its basic principle, measurement scales, calibration issues, measurement accuracy, and applications. We hope that this review will further stimulate the community to invest in the continued development of novel soil moisture sensing methods that