Little is known about laypeople's practical understanding of a healthy diet, although this is important to successfully promote healthy eating. The present study is the first to experimentally examine how consumers define healthy and balanced food choices for an entire day compared with normal choices and compared with dietary guidelines. We used an extensive fake food buffet (FFB) with 179 foods commonly consumed in the Swiss diet. The FFB is a validated method to investigate food choice behaviour in a well-controlled laboratory setting. People from the general population in Switzerland (n 187; 51·9 % females), aged between 18 and 65 years, were randomly assigned to one of two conditions. In the control group, the participants were instructed to serve themselves foods they would eat on a normal day, whereas in the 'healthy' group they were instructed to choose foods representing a healthy diet. Participants chose significantly more healthy foods, with 4·5 g more dietary fibre, 2 % more protein and 2 % less SFA in the 'healthy' group compared with the control group. However, in both experimental conditions, participants served themselves foods containing twice as much sugar and salt than recommended by dietary guidelines. The results suggest that laypeople lack knowledge about the recommended portion sizes and the amounts of critical nutrients in processed food, which has important implications for communicating dietary guidelines. Furthermore, the energy of the food served was substantially correlated with the energy needs of the participants, demonstrating the potential of the fake food buffet method. For effective promotion of healthy eating among the general population, more insights about people's understanding of healthy food choices and how they translate their knowledge into practice are needed. Although consumers are surrounded by dietary information from various sources such as television, the Internet, food labels and health professionals, which sometimes provide conflicting messages, laypeople's perception about healthy eating seems to be strongly influenced by national dietary guidelines (1) . For instance, fruits and vegetables are perceived as healthy, whereas consumers usually associate foods containing high amounts of fat, sugar and salt with unhealthy eating (1) . Although consumers have some ideas about the healthiness of specific foods, they also have conceptions about production and preparation methods, as well as knowledge about the concepts of balance, variety and moderation, as suggested by dietary guidelines (1)(2)(3) .However, in Switzerland, adherence to dietary recommendations is low for most food categories and has not significantly improved over the past decade (4,5) . A healthy diet is correlated with higher education and a healthier overall lifestyle (6) , and adherence to dietary guidelines has been associated with reduced all-cause mortality (7,8) . Thus, further efforts are required to foster healthy eating. However, to set the right priorities among the large number of...