“…In E&W0 F 1 , the promise of enhanced employability has been used to justify students contributing to the full cost of their study and living costs; thereby, 1) moving debt from the public to the private purse; 2) recasting HE as a market with 'customer voice'; and, 3) bringing into sharper focus those output credentials that can be benchmarked between competing institutions (Blackmore, Bulaitis, Jackman, & Tan, 2016;Pemberton, Jewell, Faggian, & King, 2013;Wilton, 2012). Put simply, students are paying in effect for a 'gameplaying' advantage to enable them to move from the field of education to the field of work (Jackson, 2014;Jameson, Strudwick, Bond-Taylor, & Jones 2012).…”