Higher education faculty, administration, and students' perceptions of eco fashion: Case of the School of Engineering Management

Abstract

Fashion industry has become globalized, with the emergence of so called fast fashion (fast overproduction and fast consumption). This ongoing fast fashion trend has profound negative impact on the environment (water and land pollution, lack of recycling, etc.). The other serious issue connected to the fashion industry are labour conditions (forced and child labour). However, the new trends are emerging such are sustainable fashion, slow fashion, eco fashion, and ethical fashion that are trying to start solving those problems. In this paper faculty, administration, and students' perception on eco fashion is surveyed on the example of the School of Engineering Management, Belgrade, Serbia. The statistical ANOVA analysis has been implemented by using software SPSS18 package to explore the perceptions of various higher education stakeholders of eco fashion. The results show that there is no statistically significant difference in the perceptions of different groups of eco fashion. The final part of the paper presents opinions on the most important elements of eco fashion for the consumers' purchasing decisions collected through the interviews.