Crystals of Yb 3+ doped Rb 2 MnCl 4 exhibit very intense yellow-orange Mn 2+ 4 T 1g f 6 A 1g upconversion luminescence under near-infrared 2 F 7/2 f 2 F 5/2 Yb 3+ excitation around 1 µm at 15 K. Excitation with 10 ns pulses indicates that the upconversion process consists of a sequence of ground-state and excited-state absorption steps. The upconversion mechanism is cooperative, involving both Yb 3+ and Mn 2+ ions in the crystal, and we postulate an exchange mechanism between adjacent Yb 3+ and Mn 2+ ions to account for the unusually high efficiency of the process. The efficiency of the upconversion process is dependent on the nature of the Yb 3+ -Mn 2+ connectivity. The upconversion in Rb 2 MnCl 4 :Yb 3+ , with a linear Yb 3+ -Cl --Mn 2+ arrangement, is 3 orders of magnitude more efficient than in the Yb 3+ -(Br -) 3 -Mn 2+ arrangement of face-sharing octahedra in CsMnBr 3 :Yb 3+ .