In this work we study diffeomorphism-invariant metric-affine theories of gravity from the point of view of self-interacting field theories on top of Minkowski spacetime (or other background). We revise how standard metric theories couple to their own energy-momentum tensor, and discuss the generalization of these ideas when torsion and nonmetricity are also present. We review the computation of the corresponding currents through the Hilbert and canonical (Noether) prescriptions, emphasizing the potential ambiguities arising from both. We also provide the extension of this consistent self-coupling procedure to the vielbein formalism, so that fermions can be included in the matter sector. In addition, we clarify some subtle issues regarding previous discussions on the self-coupling problem for metric theories, both General Relativity and its higher derivative generalizations. We also suggest a connection between Lovelock theorem and the ambiguities in the bootstrapping procedure arising from those in the definition of conserved currents.