2014
DOI: 10.18848/1447-9516/cgp/v12i02/57868
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Highlighting the Merits of “Indian” Publishing and Literature at International Book Fairs and Festivals

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(2 citation statements)
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“…Friendliness as a disposition and as strategy is not peculiar to the practice of Indian publishers at the FBF. Evain and Carolan's recounting of the chance first encounter between the Director of the Hay Festivals and a prominent Indian writer on a boat on Lake Ontario (Evain and Carolan, 2014) points to the role that friendliness as disposition and as strategy played in the franchising of the Hay Festival to Kerala, India. John Thompson's conceptualising of an 'economy of favours' (Thompson, 2012: 156) in which small publishers operate, through acts such as recommending designers to each other, sharing sales figures, and organising events at independent book stores, suggest that friendliness is being mobilised in various ways across the 'globalised' literary field.…”
Section: Discussionmentioning
confidence: 99%
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“…Friendliness as a disposition and as strategy is not peculiar to the practice of Indian publishers at the FBF. Evain and Carolan's recounting of the chance first encounter between the Director of the Hay Festivals and a prominent Indian writer on a boat on Lake Ontario (Evain and Carolan, 2014) points to the role that friendliness as disposition and as strategy played in the franchising of the Hay Festival to Kerala, India. John Thompson's conceptualising of an 'economy of favours' (Thompson, 2012: 156) in which small publishers operate, through acts such as recommending designers to each other, sharing sales figures, and organising events at independent book stores, suggest that friendliness is being mobilised in various ways across the 'globalised' literary field.…”
Section: Discussionmentioning
confidence: 99%
“…While the Kolkata Book Fair in India is the world’s largest in terms of number of visitors – over 2 million in 12 days (Evain and Carolan, 2014) – it is the FBF that has become a template for book fairs across the world. The history of the FBF is inextricable from the Western history of the book itself, dating back, as a general fair, to the middle ages, and then specifically as a book fair to the 15th century, when Gutenberg first invented movable type.…”
Section: Strategies Of Friendliness At the Fbf 2012mentioning
confidence: 99%