In this study, by a conventional melt quenching method, we synthesized novel up-conversion phosphors of 60TeO 2 -30TlO 0.5 -(9Àx)ZnO-xTm 2 O 3 -1Yb 2 O 3 (x = 0.1-0.5) glasses, whose system was recently developed in our collaborative group, and their blue up-conversion photoluminescence (UCPL) of Tm 3+ ions via three-step energy transfer from near-infrared (NIR) sensitizer of Yb 3+ ions was observed. In particular, the substantial rate of the energy transfer in the third step from Yb 3+ to Tm 3+ under excitation at 975 nm, which determined the final blue UCPL intensity, was estimated as a function of the rare-earth concentration. With an aid of analytical methods of PL lifetime and Judd-Ofelt theory, it was revealed that the highest energy transfer rate was achieved to be 2.07 9 10 À17 cm 3 /s for x = 0.2, and further increasing Tm 2 O 3 content x in the fixed Yb 2 O 3 resulted in the decrease in the energy transfer rate . One of the plausible causes was concentration quenching of Yb 3+ ions. The other was back-transfer from Tm 3+ to Yb 3+ ions. The influence of the condition of glass synthesis and the melting time on was also discussed. *hayatomo@nitech.ac.jp