Precise control over the spatial arrangement of various functional chromophores [1] plays an important role in modulating the inter-chromophoric interactions and consequently the photophysical properties. The motivation to study these properties stems from the desire to understand the effect of molecular-level interactions on macroscopic properties because of the relevance in organic electronic device applications.[2] In the recent past, there have been many efforts aimed towards developing suitable supramolecular strategies for achieving long-range order in the self-assembled structure of various p systems, such as p- [3] and n-type [4] semiconductors, push-pull-type chromophores, [5] and donor-acceptor charge-transfer systems.[6] The design of the building blocks in most of these systems ensure that self-assembly can be facilitated by gaining the synergistic effect of several non-covalent forces, such as p-p interactions, hydrogen bonding, dipole-dipole interactions, and the hydrophobic effect. In most cases, the role of hydrogen-bonding functionalities has been restricted only to strengthen the propensity for self-assembly, except for a few recent examples in which the nature of the chromophore arrangements could be drastically changed (H-vs. J-type aggregation) by varying the peripheral functional groups [7] or the hydrogen-bonding motif. [8] Amide and urea are the two most common self-complementary hydrogen-bonding motifs and have been extensively used for various dye assemblies. [3][4][5] However, to the best of our knowledge there have not been any studies to exclusively compare the influence of these two functionalities in deciding the chromophoric arrangements in the self-assembled structure. The question we asked is whether, due to the mismatch in number of hydrogen-bonding ( À NH···O À ) interaction sites, they only differ in terms of providing differential stability to the self-assembled structure or are they also capable of altering the mode of the chromophoric arrangements? To answer this question, we have synthesised two derivatives of the dialkoxynaphthalene (DAN) p system, namely, DAN-U and DAN-A (Scheme 1), which differ only in amide and urea functionalities. Herein, we report the contrasting solution self-assembly and gelation behaviour of DAN-U and DAN-A and our studies related to understanding the correlation between these two phenomena.Firstly, we studied the self-assembly in solution by solvent-dependent absorption spectroscopy. In a recent report we have shown that DAN-A forms H-type p stacks in nonpolar medium such as methylcyclohexane (MCH)/CHCl 3 (95:5).[9] However, DAN-U was found to be insoluble in CHCl 3 at room temperature and so to avoid ambiguity in the comparative self-assembly studies in solution, herein we have used a THF and MCH solvent composition.In Figure 1 a, we show the UV-visible absorption spectral changes of DAN-A as a function of solvent composition. With gradual addition of non-polar solvent MCH to the solution of the chromophore in THF, there was almost no cha...