Highly secure transaction system for affiliate marketing

Iwashita, Motoi; Tanimoto, Shigeaki

doi:10.1109/gcce.2016.7800492

Cited by 2 publications

(1 citation statement)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Affiliate programs offer affiliates referral fees in return for directing potential customers into a merchant's Website. Affiliates are commonly paid based on the number ofleads converted by the merchant into customers (pay-per-conversion) or based on the number of leads referred to the merchant (pay-per-lead) (Libai et al 2003).…”

Section: Introductionmentioning

confidence: 99%

A Literature Review on Affiliate Marketing in Ecommerce

Solichin,

Hamsal,

Furinto

et al. 2022

Proceedings of the International Conference on Industrial Engineering and Operations Management

View full text Add to dashboard Cite

The goal of this study is to systematically examine research reference trends related to Affiliate Marketing from 1946 to 2022. This research will focus on the development trend affiliate marketing in e-commerce on Scopus data-based scholar. A mixed method approach was used in this study, combining bibliometric methods and a literature review. From 1946 to 2022, 46 international publications with the keyword affiliate marketing were sourced from the Scopus scholar database via web scraping. According to the findings of this study, studies on affiliate marketing in e-commerce are dominated by several fields of study such complexity approach, evolution, fraud, risk, marketing integration, merchant, search engine advertising, business performance, customer activity, digital content marketing, incentive, information, commitment, demand, e-commerce and social media. According to the findings of this study, there are at least three major perspectives that are commonly used when discussing affiliate marketing in e-commerce. However, this does not imply that no other perspectives are used in addition to these findings. The research's limitation is the scope of the articles used, which were sourced from the Scopus database. The recommendations in this study can be used as hypotheses in the future, in addition to research with broader literature sources, and comprehensive and in-depth follow-up research can be conducted. The study's findings are expected to be useful to academics affiliate marketing in e-commerce

show abstract

Section: Introductionmentioning

confidence: 99%

A Literature Review on Affiliate Marketing in Ecommerce

Solichin,

Hamsal,

Furinto

et al. 2022

Proceedings of the International Conference on Industrial Engineering and Operations Management

View full text Add to dashboard Cite

show abstract

A Paradigm Shift Among Indian SMEs Towards Adoption of Affiliate Marketing and Social Media

Singh,

Khatri,

Sharma

et al. 2024

Advances in Business Strategy and Competitive Advantage

View full text Add to dashboard Cite

The purpose of this study was to evaluate how likely small and medium enterprises (SMEs) are to adopt affiliate marketing and social media to improve their customer base, profitability, and sustainable growth. Data was collected from 523 entrepreneurs in India, using a purposive sampling method. The results revealed that affiliate marketing has a significant impact on social media and consumer buying intention. Additionally, there are considerable connections between producer's intent and affiliate marketing, producer's intent and social media, and producer's intent and consumer buying intention. This study highlights the critical role of social media and affiliate marketing in enhancing consumer purchasing intentions in SMEs. Based on the results, marketers are recommended to effectively engage with customers on social media platforms to improve their purchasing intentions. This research is groundbreaking as it provides valuable insights into the relationship between social media, affiliate marketing, and consumer behavior in the SME sector.

show abstract

Highly secure transaction system for affiliate marketing

Cited by 2 publications

References 1 publication

A Literature Review on Affiliate Marketing in Ecommerce

A Literature Review on Affiliate Marketing in Ecommerce

A Paradigm Shift Among Indian SMEs Towards Adoption of Affiliate Marketing and Social Media

Contact Info

Product

Resources

About