“…Styrylpyridines, the aza-analogues of stilbene, have been thoroughly investigated theoretically − and experimentally due to their potential to propel molecular machines, drive spin changes in transition organometallic complexes, , and act as DNA staining agents . More complex styryls, including styryl 7 and styryl 9M (S9M), which have two or more isomerizable bonds, have been proposed as efficient fluorescent probes for bioimaging, biosensing, and medical diagnosis applications. ,− The attraction of S9M for various biotechnological applications stems partly from its high two-photon absorption cross-section in the near-infrared, enabling its use as a hyperspectral fluorescent probe. − The potential applications for styryl dyes have prompted studies of their photoexcitation, fluorescence and photoisomerization dynamics in solution. − Many styryl dyes exhibit strong solvatochromism and pH-dependent photoabsorption …”