“…Research suggests that perceptions of women's warmth and competence are intertwined, such that women who are perceived as warm are usually perceived as less competent (Fiske, Cuddy, & Glick, 2007;Fiske, Cuddy, Glick, & Xu, 2002). During the 2008 primaries, Clinton was perceived as competent but cold, which is typical of how women in high powered positions are perceived, especially in contexts that are viewed as being male dominated (Gaffney & Blaylock, 2010;Gervais & Hillard, 2011;Holt, 2012). In a study of voting intentions that compared the likelihood of voting for either Hillary Clinton or Sarah Palin (the 2008 female vice presidential running mate of John McCain), male voters (compared to female voters) were much less likely to vote for a female candidate who was perceived as competent but cold (Clinton) but were equally likely to vote for a female candidate who was perceived as warm but less competent (Palin; Gervais, & Hillard, 2011).…”