“…In the context of post-transition economies, research evidences that lower labour costs of the foreign markets affect firm performance in foreign markets (Chan, Isobe, & Makino, 2008;Li et al, 2011;Uhlenbruck, 1997;Jansto, Polakovič, Hennyeyová, & Slováková, 2019). For domestic enterprises it becomes risk factor in recruitment (Bilan, Mishchuk, Roshchyk, & Joshi, 2020), however, foreign firm performance increases due to efficient labour attracting strategies. Taking into account that this strategic focus in international expansion will predominantly affect the cost side of performance due to lower production costs or costs of serving clients, we can obviously expect a positive effect on return on sales (ROS).…”