“…Only old so and so's use sticks. (Gooberman-Hill and Ebrahim, 2007: 572)Being stigmatised or discriminated against was an actualised fear for participants in many of the studies (Hirsch et al , 2000; Cohen-Mansfield et al , 2005; Southall et al , 2006; Courtney et al , 2007; Gooberman-Hill and Ebrahim, 2007; Demiris et al , 2008; Karlsson et al , 2011; Davenport et al , 2012; Long, 2012; Bowes and McColgan, 2013; Chen and Chan, 2013; Frennert et al , 2013; Wu et al , 2014 a , 2014 b , 2015; Claes et al , 2015; Giesbrecht et al , 2015; Pino et al , 2015; Orellano-Colón et al , 2016; Seaborn et al , 2016). This fear strongly impacted older adults’ willingness to adopt assistive technologies, whereby devices that could stigmatise older adults as ‘different’, ‘lonely’, ‘frail’, ‘dependent’ or ‘old’ were not popular.…”