“…H 1 R also activates NF-kB through G q11 and G upon agonist binding, while constitutive activation of NF-kB occurs only through the G (Bakker et al, 2001;Leurs et al, 1995;Smit et al, 1999). Recently, it was reported that the stimulation of H 1 R induced H 1 R gene expression through protein kinase C (PKC ) activation, resulting in receptor upregulation (Mizuguchi et al, 2011). …”