Both the histamine H 1 -receptor (H 1 R) and H 2 -receptor (H 2 R) exhibit pronounced species selectivity in their pharmacological properties; i.e., bulky agonists possess higher potencies and efficacies at guinea pig (gp) than at the corresponding human (h) receptor isoforms. In this study, we examined the effects of N G -acylated imidazolylpropylguanidines substituted with a single phenyl or cyclohexyl substituent on H 1 R and H 2 R species isoforms expressed in Sf9 insect cells. 1H-imidazol-4-yl)propyl]guanidine (UR-AK57) turned out to be the most potent hH 2 R agonist identified so far (EC 50 of 23 nM in the GTPase assay at the hH 2 R-G s␣ fusion protein expressed in Sf9 insect cells). UR-AK57 was almost a full-hH 2 R agonist and only slightly less potent and efficacious than at gpH 2 R-G s␣ . Several N G -acylated imidazolylpropylguanidines showed similar potency at hH 2 R and gpH 2 R. Most unexpectedly, UR-AK57 exhibited moderately strong partial hH 1 R agonism with a potency similar to that of histamine, whereas at gpH 1 R, UR-AK57 was only a very weak partial agonist. Structure/activity relationship studies revealed that both the alkanoyl chain connecting the aromatic or alicyclic substituent with the guanidine moiety and the nature of the carbocycle (cyclohexyl versus phenyl ring) critically determine the pharmacological properties of this class of compounds. Collectively, our data show that gpH 1 R and gpH 2 R do not necessarily exhibit preference for bulky agonists compared with hH 1 R and hH 2 R, respectively, and that UR-AK57 is a promising starting point for the development of both potent and efficacious hH 1 R and hH 2 R agonists.Histamine (HIS) (1) (see Fig. 1) is a neurotransmitter and autacoid and acts through H 1 -, H 2 -, H 3 -, and H 4 -receptors (H 1 R-H 4 R) (Hill et al., 1997;Hough, 2001;Bakker et al., 2002). The H 1 R couples to G q -proteins to mediate phospholipase C activation and plays a role in the regulation of alertness and as mediator of type 1 allergic reactions (Hill et al., 1997;Bakker et al., 2002). The H 2 R couples to G s -proteins to mediate adenylyl cyclase activation and regulates H ϩ secretion in gastric parietal cells, cardiac contractility, and various myeloid cell functions (Klinker et al., 1996;Hill et al., 1997;Bakker et al., 2002).It has been difficult to establish relevant native test systems for the analysis of the human H 1 R (hH 1 R) and human H 2 R (hH 2 R), because there are unexplained pharmacological differences in the properties of hH 1 R and hH 2 R in native cells relative to standard guinea pig test organs (Burde et al., 1990;Seifert et al., 1994;Klinker et al., 1996). To facilitate the comparison of histamine receptors under identical experimental conditions, we established expression systems for the H 1 R and H 2 R in Sf9 insect cells Houston et al., 2002). Sf9 cells express the H 1 R and H 2 R at high levels and can be cultured in large quantities. GPCR/Gprotein coupling in Sf9 membranes is monitored with high sensitivity using the steady-sta...