“…There is some evidence that there are increasing numbers of participants engaging in this activity (Lawson & Langdridge, 2019; Wignall & McCormack, 2017, and this article), although it is possible that this is as much a result of greater visibility, especially given the role of technology in community formation and development (Wignall, 2017), as substantially increased numbers of participants. Regardless, there has been a notable increase in events and websites dedicated to this activity (Lawson & Langdridge, 2019; Wignall, 2017; Wignall & McCormack, 2017), along with greater media awareness (Lawson & Langdridge, 2019). In spite of this history and growing awareness, to date, there have only been three published academic articles on the topic, two of which are based on one empirical study conducted in the UK (Wignall, 2017; Wignall & McCormack, 2017), with the other a companion piece to the present article that we published on the history and culture of puppy play.…”