This paper investigates whether the stock market reacts differently to the issuance of fixed-rate Sukuk as compared to fixed-rate conventional bonds and hence, if there is a difference in the shareholder wealth effect of these two types of issuances. We use Malaysian publicly listed non-financial firms, event study methodology, market model and FTSE Bursa Malaysia EMAS Index on fourteen different event windows of which five are symmetric and nine are asymmetric. Our sample is divided into three subsamples: overall period (2000-2015), pre-crisis period (2000)(2001)(2002)(2003)(2004)(2005)(2006)(2007) and post-crisis period (2010)(2011)(2012)(2013)(2014)(2015). Our analysis indicates only insignificant difference in the Malaysian stock market reaction to fixed-rate Sukuk-and to fixed-rate conventional bond issuances for the overall period and pre-crisis period. However, and importantly, we find a highly significant difference in the Malaysian stock market reaction to fixed-rate Sukuk compared to fixed-rate conventional bond issuances after the global financial crisis. Such evidence is confirmed when using a wide range of robustness checks including four different market indices and both parametric and non-parametric tests.