Drawing on our research and blogging on Israel and the Israeli-Palestinian conflict, we make three claims about the role of scholar-bloggers in the social media age. First, as scholar-bloggers with some degree of ethno-national attachments related to our area of expertise, we contend that we are well positioned to issue the kinds of critiques that may resonate more deeply due to the very subjectivity that some perceive as a liability. Second, through the melding of scholarly arguments with popular writing forms, scholar-bloggers are uniquely poised to be at the forefront of public engagement and political literacy both with social media publics and with students. Third, the subjectivity hazard is an intrinsic part of any type of research and writing, whether that writing is aimed at a scholarly audience or any other, and should not be used as an argument against academic involvement in social media. Ultimately, subjectivities of both consumers and producers can evolve through these highly interactive media, a dynamic that deserves further examination.T he explosion of social media in the last half decade has raised a number of questions about the place of academics in the digital sphere, especially those engaged in the fields of politics and international affairs. For many active citizens, academics included, social media-including blogs, Twitter, and even Facebook-is now the default channel for consuming, discussing, and analyzing news and current events. Increasingly, scholars active in these arenas contend that they are an effective means of teaching, research, and dissemination of knowledge (Carpenter and Drezner 2010;Pressman 2012;Sides 2011). Similarly, surveys of the discipline indicate that academics are coming to believe that blogging should count toward tenure and promotion decisions alongside traditional publications (Long et al. 2012, 64, 69). 1 Writing in PS as a response to John Sides (2011), Robert Farley (2013) has reflected on the growing acceptance of blogging as legitimate political science. While he agrees that the discipline should provide "incentives" for faculty members who blog (e.g., tenure and promotion), Farley argues that trying to fold blogging too much into the discipline's existing structures runs the risk of imposing rigid conditions and qualifications on bloggers that undermine the very benefits inherent in the nature of blogging (and, in our view, by extension tweeting, writing op-eds, and other social media engagement).We share Farley's view. But including blogging and other social media activity as "legitimate" political science scholarship opens the door to another possible concern, which, while it is has always been present in more traditional publishing venues, may be intensified by these nontraditional activities: the intrusion of a scholar's own nonacademic identity (whether ethnic, religious, racial, gender, or simply ideological leanings) into the give-and-take that marks social media activity.Whereas some people might argue that blogging and other social medi...