“…To meet the growing need of brief measures, researchers have developed and validated shorter measures of some of the most widely-studied constructs, including aggression , the Big Five (Gosling, Rentfrow, & Swann, 2003;Rammstedt & John, 2007), the Dark Triad (Jonason & Webster, 2010;Jones & Paulhus, 2014;Webster & Jonason, 2013) impulsivity and sensation seeking (Webster & Crysel, 2012), and narcissism (Ames, Rose, & Anderson, 2006). Researchers have even developed singleitem measures of constructs such as attitudes towards advertisements or brands (Bergkvist & Rossiter, 2007), the Big Five (Woods & Hampson, 2005), health status (DeSalvo et al, 2006), job satisfaction (Wanous, Reichers, & Hudy, 1997), life satisfaction (Schimmack & Oishi, 2005), need for consistency (Nichols & Webster, 2014), need to belong (Nichols & Webster, 2013), quality of life (Zimmerman et al, 2006), religious orientation (Hettler & Cohen, 1998), and self-esteem (Robins, Hendin, & Trzesniewski, 2001).…”