2023
DOI: 10.18092/ulikidince.1147262
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Hi̇zmet Kali̇tesi̇ Ve Müşteri̇ Bağliliği: Müşteri̇leri̇n Kâbi̇ldeki̇ Özel Bankacilik Hi̇zmetleri̇ Algisi Üzeri̇ne Bi̇r Araştirma

Abstract: Bu çalışmanın amacı, bankacılık sektöründe, hizmet kalitesi boyutlarından hangilerinin, müşteri bağlılığı üzerinde etkisi olduğunu tespit etmektir. Çalışma, yüz yüze ve çevrimiçi olmak üzere gerçekleştirilen anket ile (19.05.2022-30.06.2022 tarihleri arasında) Afganistan’da Kabil şehrinde (n=395) özel banka müşterisiyle tesadüfi olmayan kolayda örnekleme yöntemi kullanılarak, gerçekleştirilmiştir. Araştırmada kullanılan ölçeğin güvenirliği ve geçerliliği, SPSS ve AMOS 22 programları kullanarak test edilmiştir.… Show more

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“…Durability represents the lifespan of product usage before it becomes irreparable, signifying the product's ability to be used until it deteriorates or requires replacement. Serviceability, described as "speed, courtesy, and repair competence," suggests that a product can be conveniently serviced or repaired during postsales services throughout its lifespan (Syahrial et al, 2018;Kara & Kırkbir, 2023). Unal (1995) describes quality as possessing at least minimum adequacy, or exceeding this level, for a specific feature.…”
Section: Qualitymentioning
confidence: 99%
“…Durability represents the lifespan of product usage before it becomes irreparable, signifying the product's ability to be used until it deteriorates or requires replacement. Serviceability, described as "speed, courtesy, and repair competence," suggests that a product can be conveniently serviced or repaired during postsales services throughout its lifespan (Syahrial et al, 2018;Kara & Kırkbir, 2023). Unal (1995) describes quality as possessing at least minimum adequacy, or exceeding this level, for a specific feature.…”
Section: Qualitymentioning
confidence: 99%