“…In addition to their health‐related properties (for example, enhancement of the immune response, inhibition of mutagenesis, blocking of free radical‐mediated reactions) and their antioxidant character, coloring features are the focus of interest (Bendich and Olson 1989; Britton 1995a, 1995b). Because of its extremely hydrophobic character, β‐carotene is insoluble in water and shows a poor bioavailability in crystalline form (Ribeiro and Cruz 2004).…”