‘Hodling’ on: Memetic storytelling and digital folklore within a cryptocurrency world

Yogarajah, Yathukulan

doi:10.1080/03085147.2022.2091316

Cited by 8 publications

(3 citation statements)

References 27 publications

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“…Storytelling is therefore central to generating interest in cryptocurrencies and is integral to the communities' ownership of such decentralised assets (Helal and de Marco Costa, 2022). Storytelling promotes the formation of narratives and possibilities resulting in closer emotional bonds (Kemp et al, 2021) and high levels of anticipation around a particular coin, which is propagated in online communities (Yogarajah, 2022). This does not mean that such narratives are not authentic but illustrates the consumer-driven nature of trading behaviours, despite the controversial background of cryptocurrencies such as Bitcoin.…”

Section: Social Drivers Of Cryptocurrency Tradingmentioning

confidence: 99%

A broader perspective on cryptocurrency trading: consumer-driven value, online communities and heuristics are drivers for consumer behaviour

McGivern

2023

JMB

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PurposeThis review aims to provide an overview of research from different academic disciplines to chart some of the key developments in retail cryptocurrency trading against the backdrop of the wider trading landscape, and how it has evolved in recent years. The purpose of this review is to provide researchers with a broad perspective to highlight the complex range of factors that drive cryptocurrency trading among retail investors.Design/methodology/approachPeer-reviewed literature from the social sciences, economics, marketing and branding disciplines is synthesised to explicate influential factors among retail cryptocurrency investors.FindingsOnline retail trading communities can create narratives that ascribe value to cryptocurrencies leading to consumer herding behaviours. The principles that underpin emotional branding and Fear of Missing Out can promote trading behaviour driven by heuristic processing and cognitive biases. Concurrently, the tenets of controversial marketing and the anti-establishment nature of Bitcoin and other cryptocurrencies serve to bolster in-group out-group categorisations fostering continued investment and market volatility. Consequently, Bitcoin and cryptocurrency trading more broadly offer a powerful combination of excitement from risk-taking akin to gambling buffered by the sanctity of social inclusion.Originality/valueA broader, unique perspective on retail cryptocurrency trading which assists in better understanding the complexities that underpin its appeal to retail investors.

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Section: Social Drivers Of Cryptocurrency Tradingmentioning

confidence: 99%

A broader perspective on cryptocurrency trading: consumer-driven value, online communities and heuristics are drivers for consumer behaviour

McGivern

2023

JMB

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“…Building on theories of sociality which incorporate "non-humans, objects and things" into our understandings of human social relations (Long & Moore, 2012, p. 41), the discipline has come to account for the extent to which relations are mediated through and impacted by new information technologies. Whether on chat room forums (Yogarajah, 2022), Amazon's comment sections (Phillips & Milner, 2017) or image messaging apps (Miller, 2015), sociality has been found not to be limited online, but prevailing. When sociality is understood principally as "a dynamic relational matrix" by which subjects "come to know the world they live in and find…meaning within it" (Long & Moore, 2012, p. 41), it can be revealed in such sites as a social media platform.…”

Section: Introductionmentioning

confidence: 99%

Folklore, Storytelling and Coping with the Internet on TikTok

Hewlett-Hall

2023

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Social media platforms such as TikTok are often regarded as constituting a fundamental shift in everyday modes of sociality; their immense scope, mysterious algorithms and darker subsections seem to pose a threat to ‘traditional’ forms of social communication. In downloading TikTok during an undergraduate degree in anthropology, however, and furthermore in conducting that degree during the COVID-19 pandemic, I have in fact found some of the most essential components of ‘traditional’ sociality, and thus the traditional subjects of anthropological inquiry (specifically folklore and storytelling), to have emerged in my interactions on the app. As I have studied anthropology during a global pandemic, so too have I learnt the varied social rules and collective norms of TikTok, which provided many with a sense of sociality which was lost during lockdowns, and in my involvement with the TikTok Ethnography Collective at Goldsmiths I have found new possibilities of conducting ethnographic fieldwork at a time when it seemed impossible. In this article, I draw on my experience of using TikTok whilst conducting my degree in order to highlight the richness of sociality which is present on the app and the ethnographic possibilities which it holds.

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“…Ethnographic approaches are particularly suited to following the labels and ramifications of failure across scales, times, places, and different epistemological domains, not merely tracking gaps between reality and abstraction but bearing witness to the work performed by those abstractions. In part, this follows a disciplinary tradition of exploring alternative knowledge systems and how such epistemologies can be stifled by particular forms of ‘expert’ knowledge (Visvanathan 2016; Yogarajah 2022). The methodological and ethical capacity of ethnographers to think collaboratively with, across, and beyond boundaries, whether peoples, species, times, places, or other organizing categories (Haraway 2016; Ingold 2014), allows us both to see how lived worlds of failure continually exceed abstractions or reductive accounts, whether negative or positive, and to reflect on our own positional limits in evoking plurality and partiality.…”

mentioning

confidence: 99%

Writing failure: knowledge production, temporalities, ethics, and traces

Alexander

2023

Royal Anthropological Inst

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This volume follows failures out into the world, exploring how they unfold ethnographically. Taking a longer view shows how objects, narratives, and diagnoses of failures may be crafted, acted on, suffered, resisted – unmade or recomposed. Thus while tropes and diagnoses of failure can temporarily (re)organize, narrate, and stabilize the world, the kinds of failures explored here also indicate a mode of uncontainable excess that refuses the boundedness of knowledge objects, temporalities, and spaces. This volume offers three main interventions. The first concerns knowledge production: how objects of failure are crafted through selective ways of knowing that occlude both other modes of apprehension at different scales and failure's many affective valences. The second thinks through the knotted temporalities – whether pasts, futures, suspended presents, or repetition and sedimentation – that make and are made by failure. Finally, writing about unfurling failures requires careful attention to non‐linear reverberations and traces as well as to open‐ended and mobile narratives that produce different social and material effects.

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‘Hodling’ on: Memetic storytelling and digital folklore within a cryptocurrency world

Cited by 8 publications

References 27 publications

A broader perspective on cryptocurrency trading: consumer-driven value, online communities and heuristics are drivers for consumer behaviour

A broader perspective on cryptocurrency trading: consumer-driven value, online communities and heuristics are drivers for consumer behaviour

Folklore, Storytelling and Coping with the Internet on TikTok

Writing failure: knowledge production, temporalities, ethics, and traces

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