In this paper, we discuss the management strategies applied to rock art in western cultural contexts. How do the persons responsible for rock art sites manage the tension between the two opposing imperatives of, on one side, their conservation and long-term transmission, and the other, their opening to the public to enable their heritage value to be shared and transmitted in the present? What forms do the articulation of conservation and public access take? Drawing on a typology of the many possible configurations, we discuss the choices made by the actors in charge of decorated sites, as well as the variability of some of the criteria considered, such as the 'carrying capacity' of a site, to define visit protocols. We thus demonstrate that the implementation of quotas depends not only on climatic and biochemical factors but on the priorities of the decision-makers and their interpretation of the preservation of a decorated site as well. Finally, our empirical approach leads to a discussion of the accessibility of rock art sites from the angle of heritage access rights and the heritage-making process. What meaning do we ascribe to sites that remain closed and thus cannot be experienced by the public? To what degree are they (still?) heritage sites and for whom? Through an empirical and comparative approach, we address these questions based on an analysis of case studies in France and northern Spain.