The synthesis of 2‐benzimidazolone and 2‐imidazolone derivatives from urea as an inexpensive widely available carbonyl source is usually performed in high boiling organic solvents accompanied by ammonia evolution, due to urea decomposition. In this paper, a sustainable method has been introduced for the synthesis of these N,N‐heterocycles by employing zinc chloride:urea (1 : 3.5) type IV eutectic mixture under mild reaction conditions. No urea was used directly in the reaction owing to the fact that the eutectic mixture (containing urea itself) suffice to provide the carbonylation source. This new concept allowed the smooth conversion of a range of arene‐1,2‐diamines and benzoins to the corresponding N,N‐heterocycle in efficient yields. The remarkable advantage of this green protocol over other conventional heating procedures is that all reactions are conducted under open‐vessel conditions due to the absorption of the evolved ammonia by the eutectic mixture during the reaction process. (© WILEY‐VCH Verlag GmbH & Co. KGaA, 69451 Weinheim, Germany, 2007)