Homophily-Heterophily: Relational Concepts for Communication Research

Rogers, Everett M.; Bhowmik, Dilip Kumar

doi:10.1086/267838

Cited by 510 publications

(237 citation statements)

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“…It is a fundamental and well established principle of human communication that the exchange of ideas most frequently occurs between transceivers who are homophilous (Rogers and Bhowmik, 1971;Rogers and Kincaid 1981). Homophily -originally a sociological concept -is the tendency for the contact between similar individuals to occur at higher rates than among dissimilar individuals and that similar individuals are likely to associate with each other than by chance (Lazarsfeld and Merton, 1954).…”

Section: Downstream Customer Orientationmentioning

confidence: 99%

“…Individuals in homophilic relationships share attributes (e.g., beliefs, values, education) that make communication and relationship formation easier. According to Rogers and Bhowmik (1971), the parties in homophilous relationships interact more and the communication is more effective. In their original formulation of homophily, Lazarsfeld and Merton (1954) distinguished status homophily from value homophily.…”

Section: Downstream Customer Orientationmentioning

confidence: 99%

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Supplier traits for better customer firm innovation performance

Wagner¹

2010

Industrial Marketing Management

100

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Section: Downstream Customer Orientationmentioning

confidence: 99%

Section: Downstream Customer Orientationmentioning

confidence: 99%

Supplier traits for better customer firm innovation performance

Wagner¹

2010

Industrial Marketing Management

100

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“…Conversely, from the interpersonal perspective, what leads to perceived social attractiveness and how social attractiveness is associated with communicative outcomes have intrigued scholastic curiosity for quite some time (Rogers & Bhowmik, 1971;West et al, 2009). This study aims to advance the intergroup contact theories by including both positive and negative intervening factors.…”

Section: Willingness To Communicatementioning

confidence: 99%

“…In fact, interpersonal relationship development is a result of one's willingness to communicate with a socially attractive contact counterpart (Duck, 1988;Rogers & Bhowmik, 1971;Sias et al, 2008). Specifically, social attractiveness further relates to communication motivation in a way that those who perceive similarity and liking toward each other are more likely to willingly engage in communication (Rogers & Bhowmik, 1971). In a student-teacher context, Weiss and Houser (2007) found a positive association between students' interpersonal attraction to their teachers and their willingness to communicate with their teachers.…”

Section: Willingness To Communicatementioning

confidence: 99%

Functions of the common ingroup identity model and acculturation strategies in intercultural communication: American host nationals’ communication with Chinese international students

Imamura

Zhang

2014

International Journal of Intercultural Relations

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nationals' perceptions of Chinese international students' cultural adaptation strategies and the effects of the strategies on American host nationals' willingness to communicate with the Chinese students. In addition, the current study also examined the indirect effects of the adaptation strategies through American host nationals' perceptions of anxiety in communicating with and social attractiveness of the Chinese students on willingness to communicate with the Chinese students.Four scenarios describing Chinese international students' cultural adaptation strategies (i.e., assimilation, integration, separation, and marginalization) were developed based on CIIM and the acculturation framework. Prior to the main study, two pilot studies (N = 113 in pilot 1, N = 60 in pilot 2) were conducted to examine the validity of the manipulation of the four strategies along two conceptual dimensions: identification with home culture (i.e., Chinese culture) and identification with the host culture (i.e., American culture). In the main study, EuropeanAmerican participants (N = 284) were asked to report their demographic information, strength of identification with American culture, and attitudes toward Chinese people in general. Then, they were randomly assigned to one of the four experimental conditions in which they read a scenario describing a Chinese international student's cultural adaptation strategy. After reading the scenario, participants answered questions measuring their perceptions of the cultural adaptation iv strategy used by the Chinese international student described in the scenario. Then, they reported their perceptions of willingness to communicate with, social attractiveness of, and interpersonal communication anxiety with the Chinese student.Hypothesis 1 predicted that participants' perceptions of willingness to communicate with the Chinese international student would vary with the experimental conditions. Partially supporting Hypothesis 1, univariate analysis of variance results revealed that participants were more willing to communicate with the assimilated and integrated Chinese students than with the separated and marginalized students. Hypothesis 2 predicted that participants' judgments of the Chinese international student would vary depending on the experimental conditions. Partially supporting Hypothesis 2, multivariate analysis of variance results revealed that the assimilated and integrated Chinese students were judged more positively than the separated or marginalized

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“…To be operational, we borrow a concept of what communication and network researchers, and sociologists, call "homophily", which means that people with similar characteristics have more interactions, and engage in more effective communication [6]. Accordingly, in an urban context, we further define a concentration of homogeneous people at certain commercial areas as "spatial homophily.…”

Section: Introductionmentioning

confidence: 99%

Spatial Homophily of Commercial Areas: The Case of Seoul

Kim

Choi

2017

Sustainability

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This paper attempts to answer the question of whether or not "segregation", or at least "differentiation", takes place in commercial areas in terms of "spatial homophily". Based on the 2010 Household Travel Survey data in the Seoul metropolitan area, we first identify Seoul's top 20 destinations for weekend shopping and leisure trips. Then, using traveler information regarding gender, age, and income, we calculate the percentage of female visitors, as well as the average and the coefficient of variation of age and income, for each destination. These statistics are employed to identify which groups and which shopping and leisure activity centers are characterized distinctively by spatial homophily. As a result, it is proved that "differentiation" takes place in commercial areas in terms of "spatial homophily". Moreover, paying attention to the "Old Age, Low Income" cluster in the old downtown area, we can raise the possibility of "segregation" in commercial areas.

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Homophily-Heterophily: Relational Concepts for Communication Research

Abstract: Sex, likes and Instagram: Celebrity self-presentation on Instagram images. In C. M. Madere (Ed.), How celebrity lives affect our own: Understanding the impact on Americans' public and private lives (pp. 165-179). Rowman & Littlefield.

Cited by 510 publications

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Supplier traits for better customer firm innovation performance

Supplier traits for better customer firm innovation performance

Functions of the common ingroup identity model and acculturation strategies in intercultural communication: American host nationals’ communication with Chinese international students

Spatial Homophily of Commercial Areas: The Case of Seoul

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