“…Recently, the economic literature on deception has developed considerably, identifying motivations behind lying (Wang et al, 2010;Gneezy, 2005;Hao and Houser, 2011;Erat and Gneezy, 2012;Ariely, 2012;Pruckner and Sausgruber, 2013;Gibson et al, 2013;Charness et al, 2014). In particular, this literature has identified the importance of both lie aversion (Vanberg, 2008;Lundquist et al, 2009) and guilt aversion (Charness and Dufwenberg, 2006;Battigalli and Dufwenberg, 2007;Ellingsen et al, 2009Ellingsen et al, , 2010, and the importance of the maintenance of the self-concept of honesty (Fischbacher and Föllmi-Heusi, 2013;Mazar et al, 2008;Gino et al, 2009).…”