“…However, pollination services in farmed landscapes are threatened, and global declines in insect pollinator abundance and richness (Biesmeijer et al ., 2006; Potts et al ., 2010; Cameron et al ., 2011; Carvalheiro et al ., 2013) have been attributed, in part, to limited quality and availability of food resource, particularly as a result of land use change associated with agricultural intensification (Klein et al ., 2007; Potts et al ., 2010; Goulson et al ., 2015). Recent evidence has revealed the relative paucity of nectar sources in arable farmland compared with seminatural habitats (Baude et al ., 2016) and in such landscapes where alternative food sources are limited, mass‐flowering crops, such as OSR, to create large spatio‐temporal pulses of nectar and pollen that are exploited by wild and managed insect pollinators (Stanley & Stout, 2013; Gill & O'Neal, 2015; Requier et al ., 2015). Cultivation of OSR has been shown to enhance within‐season pollinator abundance (Westphal et al ., 2003; Williams et al ., 2012) and more significantly, between‐year populations (Jauker et al ., 2012; Holzschuh et al ., 2013; Riedinger et al ., 2015).…”