“…Omitting these words/phrases led us to a collection of 80 unique characteristics that consolidate the attributes described by the leading innovation approaches for emerging markets for new product development. (Brem and Wolfram, 2014), (Cooke and Memedovic, 2006), (Cozzens and Sutz, 2012), (Ely et al, 2013), (Gupta, 1997), (Gupta, 2008), (Gupta, 2012), (Gupta, 2013), Adaptable, affordable, alternative, basic, bottom up, breakthrough, cost-effective, collective, creative, diverse, dynamic, easy to imitate, economic, frugality, green, improve, indigenous, informal, ingenuity, interactive,…”