Honey Market Dynamics. The Case of Romania

Abstract

The aim of the present paper is to analyse the evolution of the Romanian honey market in the 2006-2016 period. The analysis, ran over a period of ten years, follows to depict honey’s market dynamics starting from 2006, one year before Romania’s accession to the EU. The used data consisted in empirical data provided by Food and Agriculture Organisation of the United Nations database, European Commission and National Institute of Statistics. Results indicated that Romania covers its honey consumption through production and that the country is a net honey exporter, recording a 30% growth rate in exports from 2006 to 2013. In the 2006-2016 period, Romania has managed to increase its beehives number by 58.81% and its honey production by 16.52%. Honey producer prices also went up by 42.99% in the analysed period.

The Triple Layered Business Model Canvas Meets the Beekeeping Sector. General and Particular Considerations from the Romanian Industry

“…In Romania, local honey does not have a substantial presence on hypermarkets shelves due to dumping prices of honey imports, as well as high commissions for Romanian beekeepers (Digi24, 2019). In addition, there is a low honey consumption level per capita in Romania, of roughly 1 kilogram / year (Panța, 2018), as well as a high demand for honey on external markets due to its high quality, which contributes to the export of products. More, the global economy, but also the trade agreements facilitated by the European Union (EU) between its Member States made Romania a net exporter of honey, with approximately 10,000 tons exported annually (Panța, 2018).…”

“…In addition, there is a low honey consumption level per capita in Romania, of roughly 1 kilogram / year (Panța, 2018), as well as a high demand for honey on external markets due to its high quality, which contributes to the export of products. More, the global economy, but also the trade agreements facilitated by the European Union (EU) between its Member States made Romania a net exporter of honey, with approximately 10,000 tons exported annually (Panța, 2018). The main countries to which Romanian honey is delivered are Germany (main partner for export), Italy, France, Spain, Great Britain or Belgium (Panța, 2018).…”

“…More, the global economy, but also the trade agreements facilitated by the European Union (EU) between its Member States made Romania a net exporter of honey, with approximately 10,000 tons exported annually (Panța, 2018). The main countries to which Romanian honey is delivered are Germany (main partner for export), Italy, France, Spain, Great Britain or Belgium (Panța, 2018). Outside the EU, Romanian honey reaches countries such as Japan, Israel or China.…”

“…Functional value is a component that reflects the results of an organization's service or product through a quantitative description of the satisfied needs, beginning with the functional unit in the product life cycle evaluation (Joyce and Paquin, 2016). In the beekeeping sector, the functional unit in the evaluation of the life cycle of honey would be the consumption of 3 grams of honey in the case of Romanian consumers (Panța, 2018), while the functional value would be given by all the units consumed by individuals in a certain time period (approximately 1 kilogram of honey / year).…”