Hoopfest: Using longitudinal economic impact data to assess the success of a strategic reorientation

Bozman, Carl S.; Kurpis, Lada V.; Frye, Chris

doi:10.1016/j.smr.2009.04.007

Cited by 7 publications

(9 citation statements)

References 15 publications

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“…Event types taken into consideration for the purpose of this research are based on event form or content classifications (Getz 2008, Derret 2005, Carlsen 2007, Fawzy 2008, Gelan 2003, Bozman, Kurpis and Frye 2010, and on event classification and definitions set out in the EMBOK programme (Rutherford Silvers 2006). Event types are therefore divided as follows: art events, cultural events, sports and recreational events, tourist events, business events, religious events, environmental events, and educational and scientific events.…”

Section: Methodsmentioning

confidence: 99%

The Importance of Understanding Event Experience

Lesić¹,

Brščić²,

Ružić³

2017

Tourism in Southern and Eastern Europe

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Purpose -The purpose of this paper is to examine the event experience in the context of event attendees (visitors) and event participants, as well as the relationship between the intensity of the experience and a repeat visit to the event. Design -Objectives of the research are: 1) to analyse if event experience vary depending on the type of event, 2) to analyse if event experience of event attendees differs from those of event participants, 3) to analyse if event experience differ depending on of attendees and participants' gender, 4) to determine impact of participants and visitors' intensity of the event experience on their repeated visit. Methodology -Data was collected though three different self-complete questionnaires on a sample of 185 visitors and 276 participants of events held in tourist destination Vrsar, in Istria County. Research was conducted from March through September 2015. Approach -The research methodology was based on two fundamental approaches which include the use of descriptive and inferential analyses. Hypotheses were tested using Pearson Chi-Square Test, Kruskal Wallis test and Mann-Whitney tests with Bonferroni correction. Findings -Events' visitors and participants have different experiences on different type of events. A more detailed analysis showed that different experiences vary depending on events' visitors and participants' gender and type of event (sports, cultural or artistic). Analysis of impact of event experiences on repeated visits shows that increases of experience intensity have impact on repeated visits. Originality of the research -In the paper, the relationship was determined between the experience intensity and a repeat visit to the event, which means that a high quality designed event is the basis of the sustainable development of the event.

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Section: Methodsmentioning

confidence: 99%

The Importance of Understanding Event Experience

Lesić¹,

Brščić²,

Ružić³

2017

Tourism in Southern and Eastern Europe

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“…More linked to the context of our study objective, some academic research has focused on perspectives of employment in sports [54], that predict that volunteers will subsequently become members of governing committees in sports organizations [55], or that utilize economic impact data to establish new strategies in a sporting event, such as Hoopfest (3 × 3) [56].…”

Section: Review Of the Literaturementioning

confidence: 99%

Predicting the Evolution of Sports Federation Membership: AnImportant Tool to Asses National Governing Bodies’ Strategic Planning

Camps¹,

Pappous²

2016

JSS

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Abstract:Quantifying the potential market of sports licenses is key in order for National Governing Bodies of sport (NGBs) to be able to design good strategic planning. We compared the classical methods of univariate prediction and the Autoregressive Integrated Moving Average (ARIMA) methods. Reliability of the available data was verified with the Time Series Regression with ARIMA Noise, Missing and Outliers (TRAMO) method, and the existence of a trend was verified using Daniel's test. For the purposes of this study-the researches collected and analysed secondary data from a 40-year series in 45 sports in Spain covering a very long period of time in a variety of sport disciplines. The study shows that, with the available data, short-and mid-term forecasting is possible in a number of sports, but not in all of them. It also proves that Holt's classical method of exponential smoothing is the one that yields best results. Golf, Basketball, Athletics and Hunting NGB show worrying prospects of decline levels and need an immediate change in the strategic plans. Other than for forecasting the evolution of athletes in the mid-term in order to improve strategic planning in NGBs, the present findings can be useful for public authorities to define their aid policies for NGBs, and they can also help companies in the industry to anticipate market developments.

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“…To do so, the authors reviewed the sports marketing literature. Another study of a non-GU-related sporting event held in Spokane county in 2006 suggests that the average visiting tourist spent about $150 per day (Bozman, Kurpis, & Frye, 2010). This estimate almost certainly exhibits some variation.…”

Section: Implementingmentioning

confidence: 99%

“…One methodological issue that arises from using IMPLAN to calculate these impacts is that the institution-specific data are collected over an academic year (August 2006 to May 2007), while IMPLAN calculates its estimates based on a calendar year. All monetary estimates were converted to 2006 dollars, not only because doing so provides more conservative estimates, but also because the spending estimates provided by Bozman et al, (2010) are provided in 2006 dollars.…”

Section: Implementingmentioning

confidence: 99%

“…Disaggregating daily visitor spending across a number of plausible categories, such as lodging, transportation, shopping and food/beverage purchases is also possible. To do so, the percentages estimated by Bozman et al (2010) are used. Due to the length of these tables, and the fact that the percentage distributions of spending across these categories is applied consistently to every possible total spending level, the dis-aggregations are reported in Appendix Table 1 (expenditures based on the mean number of visitors) and Appendix Table 2 (by the median number of visitors).…”

Section: Research Papermentioning

confidence: 99%

See 1 more Smart Citation

Intangible and tangible value: brand equity benefits associated with collegiate athletics

Bozman

Friesner²,

McPherson

et al. 2015

International Journal of Sports Marketing and Sponsorship

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This paper presents a simple methodological framework to characterise the tangible and intangible benefits of a university athletics department. The methodology is applied to the athletics department at Gonzaga University (GU) in Spokane, Washington USA. The brand equity associated with this department is estimated at approximately US$5.8 million in 2006. Of this, between $617,000 and $2.71 million is ascribed to a specific type of tangible brand equity (with the most plausible estimate being $926,000); namely, the impact of GU athletics events on the economic vitality of the local community. The remainder is attributed to (unobserved) intangible brand equity benefits.

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Hoopfest: Using longitudinal economic impact data to assess the success of a strategic reorientation

Cited by 7 publications

References 15 publications

The Importance of Understanding Event Experience

The Importance of Understanding Event Experience

Predicting the Evolution of Sports Federation Membership: AnImportant Tool to Asses National Governing Bodies’ Strategic Planning

Intangible and tangible value: brand equity benefits associated with collegiate athletics

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