Hop to it! The impact of organization type on innovation response time to the COVID-19 crisis

Ebersberger, Bernd; Kuckertz, Andreas

doi:10.1016/j.jbusres.2020.11.051

Cited by 134 publications

(123 citation statements)

References 52 publications

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“…Bhattacharyya and Tharke study strategic initiatives and tactical responses of firms on the coronavirus pandemic and economic lockdown [13]. Ebersberger and Kuckertz discuss the impact of organization type on innovation response time to the COVID-19 crisis [14]. As it is demonstrated, contemporary scientific activities within the scope of the pandemic's black swan are focused on actual issues of dealing with this socio-economic phenomenon.…”

Section: Literature Reviewmentioning

confidence: 99%

Intrinsic Motivation Sources as Pillars of Sustainable Internal Marketing Communication in Turbulent Post-Pandemic Times

Majerová¹,

Gajanova

Nadányiová

et al. 2021

Sustainability

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The main aim of the article is to identify the changes in employees’ sources of intrinsic motivation caused by the impact of the COVID-19 pandemic, and to discuss prospective modifications to formulated patterns of internal marketing communication. The novelty of the research lies in two main aspects: (1) the necessity to revise the traditional concept of motivation caused by the pandemic and (2) own methodological approach. While the first aspect reflects the lack of appropriate scientific attention paid to this issue, the second aspect develops methodological approaches applied so far in the research of intrinsic motivation sources. The goal of the paper has been achieved via own questionnaire research of the traditional quadratic structure of the intrinsic motivation sources of employees. The data from socio-demographically representative sample of 2000 respondents have been in accordance with contemporary trends in managerial analytics analysed via factor analysis and relevant statistic tests. It has been found that the ranking of intrinsic motivation sources before the COVID-19 pandemic was the following: (1) sense of choice; (2) sense of meaningfulness; (3) sense of progress and (4) sense of competence. The ranking of intrinsic motivation sources during the COVID-19 pandemic was the following: (1) sense of choice; (2) sense of progress; (3) sense of meaningfulness; and (4) sense of competence. Based on the identified changes in intrinsic motivation sources and their components, it can be stated that the pandemic has significantly influenced the existing principles and patterns of internal marketing communication. These should be critically reconsidered, and motivation systems should be revised to contribute to the optimal performance of the company on the market and its sustainable development by focusing on the financial situation of the company, significant for the economic pillar; the change in individual value scales, significant for the environmental pillar; and the phenomenon of millennials, significant for the social pillar. By intersecting these pillars, sustainability can be reached based on finding optimum motivation.

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Section: Literature Reviewmentioning

confidence: 99%

Intrinsic Motivation Sources as Pillars of Sustainable Internal Marketing Communication in Turbulent Post-Pandemic Times

Majerová¹,

Gajanova

Nadányiová

et al. 2021

Sustainability

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“…Given this reality, the companies must understand that the brand orientation variable takes on a particular relevance to boost their customers' subjective wellbeing and human capital significantly. In this way, companies will be better prepared to emerge from the red numbers brought about by the global COVID-19 pandemic (Ebersberger and Kuckertz, 2021).…”

Section: Introductionmentioning

confidence: 99%

Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production

et al. 2021

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The overarching call to action represented by the sustainable development goals (SDGs) calls for new sustainable production and management models. Likewise, in periods of crisis, such as the current COVID-19 pandemic, companies are forced to develop competitive and sustainable development strategies to increase their brand value and achieve a good market position. Therefore, this work’s main objective is to design a structural equation modelling (SEM) to analyse the main critical dimensions of brand orientation to influence happiness in responsible and sustainable entities. For this purpose, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of 216 managers of small- and medium-sized enterprises in Andalusia (Spain) in the construction, industry and services sectors. The model results reveal significant dimensions of brand orientation and positively direct influence on happiness management. One of the significant managerial implications of this work is that the model allows for more responsible and sustainable management of entities by considering brand orientation about happiness.

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“…The COVID-19 pandemic and the current economic crisis have created problems for entrepreneurship and therefore for SMEs. In addition, the pandemic is an extraordinary way to discover innovative opportunities and creativity (Ebersberger & Kuckertz, 2021). The above-mentioned crisis was present in Georgia as well, where SMEs did not face challenges.…”

Section: Introductionmentioning

confidence: 99%

Challenges of small and medium enterprises during the COVID-19 pandemic: Case of Georgia

Maglakelidze

Erkomaishvili

2021

Problems and Perspectives in Management

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The COVID-19 pandemic has had a significant impact on small and medium enterprises (SMEs). The purpose of this study is to assess the impact of the COVID-19 pandemic on SMEs in Georgia, identify the challenges of SMEs in pandemic conditions, and analyze government economic policy measures. For this purpose, 102 small and medium entrepreneurs from different regions of Georgia were interviewed. The survey was conducted by sending a questionnaire through digital channels. The results were processed using data analysis, quantitative and qualitative research methods, and presented graphically. As a result, key challenges and development directions that are typical for SMEs operations in Georgia during the pandemic were identified. For 60.8% of surveyed SME owners, lockdown is the main challenge. Sales volume of 45.1% of SMEs decreased. In addition, 39.3% of the surveyed SME owners increased the innovative capabilities of a company and 37.2% increased the sales volume of a company through digital channels. The main challenge of the pandemic, lockdown, gave impetus to a change in entrepreneurial behavior. In a pandemic, entrepreneurial activity has become more favorable through digital channels. During the pandemic, there is a need to continue the government’s program of tax incentives and subsidies for SMEs. In addition, the government should promote education in the fields of entrepreneurship, innovation, and technology.

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Hop to it! The impact of organization type on innovation response time to the COVID-19 crisis

Cited by 134 publications

References 52 publications

Intrinsic Motivation Sources as Pillars of Sustainable Internal Marketing Communication in Turbulent Post-Pandemic Times

Intrinsic Motivation Sources as Pillars of Sustainable Internal Marketing Communication in Turbulent Post-Pandemic Times

Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production

Challenges of small and medium enterprises during the COVID-19 pandemic: Case of Georgia

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