“…Among agricultural‐related industries, according to Elgåker (), the horse industry sector is part of a larger shift towards a postproductive rural landscape. The horse industry has features that are similar throughout the western world, but its development is closely tied to lifestyle changes related to possibilities created by the local social, economic, and land use conditions (Elgåker, Pinzke, Nilsson, & Lindholm, ; Liljenstolpe, ; Mather, Hill, & Nijnik, ). Elgåker et al () further argued that horse‐related activities could be labelled as a business, a kind of land use with certain economic conditions, or a type of outdoor lifestyle outside the traditional agricultural economic system enabled by public use of common assets.…”