General rightsThis document is made available in accordance with publisher policies. Please cite only the published version using the reference above. Full terms of use are available: http://www.bristol.ac.uk/pure/about/ebr-terms 1 Talking Up a Storm? Using Language to Activate Adherents and
Demobilise Detractors of European Commission Policy Frames
Richard Thomas and Peter TurnbullABSTRACT The linguistic premises of European policy-making often remain hidden from public debate and the scrutiny of social scientists, despite the fact that 'rhetorical framing' is a widely recognised strategy and frame theory has dominated the way social scientists talk about ideas in social movements. Our concern is how the European Commission uses the 'master frame' of neo-liberalism to establish a mandate for sector-specific policies that can be