The avocado market has experienced significant growth in recent decades, with Latin America emerging as a key player in production and export. This article provides an overview of the main challenges facing the avocado production chain in the region, examining crucial aspects such as production trends, supply dynamics, evolving demand patterns, and price fluctuations. By addressing these challenges and capitalizing on emerging opportunities, the Latin American avocado industry can enhance its competitiveness, sustainability, and resilience in the global market. This review provides valuable insights and actionable strategies for stakeholders across the avocado production chain, from producers and exporters to policymakers and researchers, offering key working areas for the sustainable development of the avocado industry.