2018
DOI: 10.17646/kome.2018.13
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Hospital Tweets on H1N1 and Death Panels: Text Mining the Situational Crisis Communication Response to Health Crises and Controversies

Abstract: This thematic and text mining analysis interrogates hospital tweets about H1N1 flu and healthcare reform in 2009 using the situational crisis communication theory (SCCT) and manufactured controversies, or casting doubt on scientific and medical consensus to delay or thwart public policy. Hospitals minimally responded to both issues and situated themselves as neutral, ambivalent agents separate from the government and skeptics. Tweets that recycled links to news sources inherited limitations that plagued media … Show more

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Cited by 7 publications
(6 citation statements)
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“…Lyu et al (2013) give the example of major flaws in Taiwanese spokespersons' performance during the 2013 SARS outbreak, where these spokespersons showed a poor understanding of media needs and the landscape. As they play a central role in crisis management during pandemics, healthcare organizations and institutes need to establish trust and engage actively and positively with stakeholders (McInnes & Hormoen, 2018;Ratzan & Moritsugu, 2014) and address the impact of the crisis on the healthcare industry (Roundtree, 2018).…”
Section: Domain Iii: Public Health Professionalsmentioning
confidence: 99%
“…Lyu et al (2013) give the example of major flaws in Taiwanese spokespersons' performance during the 2013 SARS outbreak, where these spokespersons showed a poor understanding of media needs and the landscape. As they play a central role in crisis management during pandemics, healthcare organizations and institutes need to establish trust and engage actively and positively with stakeholders (McInnes & Hormoen, 2018;Ratzan & Moritsugu, 2014) and address the impact of the crisis on the healthcare industry (Roundtree, 2018).…”
Section: Domain Iii: Public Health Professionalsmentioning
confidence: 99%
“…Las comunicaciones de crisis en las redes sociales durante pandemias anteriores han recibido una descripción bastante detallada en estudios científicos; por ejemplo, Roundtree (2018) sobre la gripe H1N1, y Stefanidis et al (2017) sobre el virus Zika. Los patrones deducidos se confirmaron durante la propagación de la infección por coronavirus.…”
Section: Palavras-chave (Font: Tesauro Da Unesco)unclassified
“…Therefore, Twitter has been more effective than Facebook and Instagram in terms of restoring a company's reputation after a crisis, as it improves behavioral intentions and triggers positive engagement (Triantafillidou and Yannas, 2020). For this, the tweets will recycle links to news sources inherited limitations that plagued media coverage in their inability for quick response, as well as defensive and offensive tactical dialogues, such as increasing organized events, outreach, and expert opinion statements (Roundtree, 2018). I would have to say then that, in social media, the approval or disapproval of other people or the way other people are perceived are social norms that influence people's behavior (Cialdini and Goldstein, 2004).…”
Section: Crisis Communication and Social Mediamentioning
confidence: 99%