Hospitality and Restaurant Management: Evidence of a Multiple Case Studies in Sao Paulo, Brazil

Abstract

The Hospitality and Restaurant Management: Evidences from a Multiple Case Study in São Paulo, SP, Brazil-The sector of food service has changed significantly over the past three decades. The familiar style that prevailed before gave way to professionalized endeavors. This article seeks to understand this evolution from the relationship between the concepts of hospitality and restaurant management. To meet this goal was prepared a multiple case study involving four different positions restaurants in São Paulo (Brazil), all recognized for their success for over fifteen years. The study of the identity of establishments enables the design of business processes and their relationship with the hospitality. The study results suggest that hospitality management in the surveyed restaurants is a priority for their leaders to attest to its importance in the complex management of the business and do it efficiently. We conclude that an initial plan of action and thematic positioning is, as the business plan and financial proceduresessential to the success and sustainability of these projects. .

Análise do posicionamento dos restaurantes de São Paulo estrelados pelo guia Michelin com base nas On-line Travel Reviews (OTRS)

“…In turn, Semprini (2006) and Oliveira & Campomar (2007) emphasize that in company positioning, the way the brand, or product differentiates itself from the competition in the customers mind is essential. Moreover, for achieving success in the moment of communication, the company must occupy a position in the mind of its customer and target audience, considering its competitors, as well as the strengths and weaknesses of that competition.…”