“…Global strategic alliances in general and IJVs in particular, face divergent underlying strategic motives amongst the partners. From MNC headquarters' perspective, ensuring that subunits' activities and performance are aligned with their own goals and objectives is critical yet problematic (Chen, Paik & Park, 2010;Chen, Park & Newburry, 2009;Fryxell, Dooley & Vryza, 2002;Parkhe, 1991). To align the partners' goals and performance targets satisfactory cooperation between the partners is required (Doz, 1996;Das & Teng, 1998).…”