“…Second, the transaction costs theory included in the internalization factor of Dunning's eclectic paradigm explains costs of various entry modes selected (Anderson & Gatignon, 1986;Erramilli & Rao, 1993;Pan, 1996;Wei, Liu, & Liu, 2005). According to the transaction costs theory, in case of significant environmental uncertainty, a firm must select a WOS since an EJV is less efficient in such situations (Tseng & Lee, 2010). Generally speaking, the transaction costs theory includes two views on managing entry modes: non-ownership control mechanisms (i.e., licensing and franchising) and ownership control mechanisms (i.e., EJVs and WOSs) (Brouthers & Hennart, 2007;Demirbag et al, 2009).…”