We report the results of a new XMM-Newton observation of the helium-rich hot subdwarf BD +37 • 442 carried out in February 2016. The possible periodicity at 19 s seen in a 2011 shorter observation is not confirmed, thus dismissing the evidence for a binary nature. This implies that the observed soft X-ray emission, with a luminosity of a few 10 31 erg s −1 , originates in BD +37 • 442 itself, rather than in an accreting neutron star companion. The X-ray spectrum is well fit by thermal plasma emission with a temperature of 0.22 keV and nonsolar element abundances. Besides the overabundance of He, C and N already known from optical/UV studies, the X-ray spectra indicate also a significant excess of Ne. The soft X-ray spectrum and the ratio of X-ray to bolometric luminosity, L X /L BOL ∼ 2 × 10 −7 , are similar to those observed in massive early type stars. This indicates that the mechanisms responsible for plasma shock-heating can work also in the weak stellar winds (mass loss ratesṀ W 10 −8 M yr −1 ) of low-mass hot stars.