“…This is surprising, given that tourism is known to be a highly innovative industry (Backman, Klaesson & Öner, ; Hjalager, ; Krizaj, Brodnik, & Bukovec, ; Martínez‐Román, Tamayo, Gamero, & Romero, ; Orfila‐Sintes, Crespì‐Cladera, & Martìnez‐Ros, ). Moreover, several studies emphasize that innovation in tourism is of primary importance for business performance and regional growth (Aldebert, Dang, & Longhi, ; Chen, ; Martínez‐López & Vargas‐Sánchez, ; Mattsson & Orfila‐Sintes, ; Randhawa, Kim, & Cichy, ; Tugores & García, ; Tugores & Valle, ). A plausible motivation for the limited interest in patenting activity up to now is the peculiarity of the industry vis‐à‐vis innovation.…”