Hotel Packages for Corporate Tourists as a Business Management Tool

Abstract

The purpose of the article is to determine the range of hotel services for corporate tourists as a tool for managing the hotel business in the post-image situation in Russia. In the course of the study, the authors analyze the statistics of the travel and tourism sector, determine the structure of visitors to collective accommodation facilities in Russia by purpose of arrival. The analysis of the segment of corporate tourists as consumers of the hotel services market was carried out, the share of business tourism in the world market of hotel services was determined; revealed the preferences of corporate tourists. The authors proposed a group of indicators of the impact of the development of corporate tourism for hotels, destinations and the local community. The results obtained show that it is advisable to develop new hotel products aimed at corporate tourists, which are a profitable segment and a key competitive factor in the hotel services market.