Hotel Performance in the Digital Era: Roles of Digital Marketing, Perceived Quality and Trust

Juliana, Juliana; Pramezwary, Amelda; Lemy, Diena Mutiara; Pramono, Rudy; Djakasaputra, Arifin; Purwanto, Agus

doi:10.56578/jimd010105

Cited by 10 publications

(6 citation statements)

References 36 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Many e-commerce platforms have simplified the acquisition of the data on consumer behaviors, such as sharing, forwarding, and reviewing. This not only improves the service items and marketing goals of the platforms, but also provides strong data support to the evaluation of consumer satisfaction [5][6][7][8][9][10][11].…”

Section: Introductionmentioning

confidence: 78%

Evaluation Model and Influencing Factors of Consumer Satisfaction with E-Commerce Platform

Pang¹

2022

ISI

View full text Add to dashboard Cite

The boom of online shopping has intensified the competition between e-commerce platforms. To enhance its service quality, every e-commerce website is taking measures to improve shopping experience and consumer satisfaction. However, the existing studies on consumer satisfaction with e-commerce platform fail to fully consider consumer feedbacks, such as sharing, forwarding, and reviewing. Thus, this paper explores the evaluation model and influencing factors of consumer satisfaction with e-commerce platform. Firstly, the behavior features of similar consumers were clustered, and evaluation indices were referred to divide the factors affecting the consumer satisfaction with e-commerce platform into different layers. In addition, a consumer satisfaction evaluation model was constructed based on attention mechanism, and proved effective through experiments.

show abstract

Section: Introductionmentioning

confidence: 78%

Evaluation Model and Influencing Factors of Consumer Satisfaction with E-Commerce Platform

Pang¹

2022

ISI

View full text Add to dashboard Cite

show abstract

“…Accordingly, digitalization has a positive effect on the development of these subjects. Another aspect is the impact of digital marketing on consumer perception of hotel service quality and brand trust (Juliana et al, 2022). Moreover, as stated by Zakić et al (2022), hotel consumers' satisfaction depends on the availability of digital technologies according to customer age.…”

Section: Literature Reviewmentioning

confidence: 99%

Consumer engagement in the conditions of business digitization: A case study of the hotel industry in Ukraine

Boiko¹,

Kulyk²,

Bondar³

et al. 2023

Problems and Perspectives in Management

View full text Add to dashboard Cite

Competition in the hotel industry makes it necessary to study innovative ways to preserve and increase customer base. Effective interaction with customers is evidence of hotels’ innovative activity determined by the active implementation of marketing concepts and the development of information technologies. Therefore, customer engagement involves digitalizing the “hotel-consumer” interaction process. This study aims to determine the components of digital customer engagement in the hotel industry using systematization, generalization, survey, and econometric models. The components of digital customer engagement include recognition, interest, communications, consumer experience, loyalty, and intentions of repatronage. Econometric models used the data of hotels in Kyiv (Ukraine) to prove the dependence of their income on the costs of digital consumer engagement. For financial indicators, the study surveyed hotel managers and stakeholders. The selected indicators have a significant influence on hotel income. In the case of a linear model (“Khreshchatyk” hotel), the parameters show how many units the effective feature will change when one-factor characteristic changes by one unit (assuming other factors are constant). In the case of power-law models (“Bratislava” and “Ukraine” hotels), the parameters are essentially elasticity coefficients that demonstrate the sensitivity of income changes to changes in factor characteristics. Accordingly, the coherence of implementation of all components in the digital engagement of hotel services’ consumers ensures an increase in service provision volume and hotel operations’ efficiency. AcknowledgmentThe paper shows the author’s results within the frameworks of the study, performed in 2021−2023 at Kyiv National University of Trade and Economics at the request of the Ministry of Education and Science of Ukraine, “Digital transformation of trade, economic and tourist systems in Ukraine” (state registration number 0121U112231) and “Forecasting the impact of the tourism system on the country’s economy” (state registration number 0122U001559).

show abstract

“…Smart PLS is a data processing application that is more widely used for primary data where filling out questionnaires is based on a Likert scale. In addition, Smart PLS is a sophisticated application that can be used without many assumptions (Juliana et al, 2022), such as normality tests and multicollinearity tests between these variables (Ramzan & Khan, 2010). It can even be used in all data scale categories, from nominal, ordinal, interval to ratio data scales (Puška et al, 2018).…”

Section: Data Sourcesmentioning

confidence: 99%

Analysis of Hexagon Fraud Model, the S.C.C.O.R.E Model Influencing Fraudulent Financial Reporting on State-Owned Companies of Indonesia

Indriaty,

Thomas

2023

Economics

View full text Add to dashboard Cite

This research aims to analyze the influence of each Hexagon Fraud factor that causes fraudulent financial reporting, namely Pressure, Opportunity, Rationalization, Arrogance, Capability and Collusion based on respondents’ perceptions of the content. The research methodology used is a quantitative method, sample determination was carried out using a purposive sampling method with certain criteria. The questionnaire was distributed to 3 leaders and 3 officials based on the selected sample. Primary data was obtained to test 6 research hypotheses based on the answers of 96 respondents from 16 State-Owned Enterprises (SOEs) from the selected sample. Data processing uses Smart PLS version 3.00 to test validity and reliability and test research hypotheses. The results of research on hexagon fraud theory show that Opportunity, Arrogance and Capability have a positive and significant effect on Fraudulent Financial Reporting, while Pressure, Rationalization and Collusion do not have a significant effect on Fraudulent Financial Reporting. Research findings reveal that fraud perpetrators are parties who have a deep understanding of the company’s internal control policies, especially knowledge about the effectiveness or ineffectiveness of internal controls, both from within and from outside SOEs. Fraud perpetrators may come from leaders or officials who are knowledgeable about the organizational structure and governance of officials in strategic positions.

show abstract

Hotel Performance in the Digital Era: Roles of Digital Marketing, Perceived Quality and Trust

Cited by 10 publications

References 36 publications

Evaluation Model and Influencing Factors of Consumer Satisfaction with E-Commerce Platform

Evaluation Model and Influencing Factors of Consumer Satisfaction with E-Commerce Platform

Consumer engagement in the conditions of business digitization: A case study of the hotel industry in Ukraine

Analysis of Hexagon Fraud Model, the S.C.C.O.R.E Model Influencing Fraudulent Financial Reporting on State-Owned Companies of Indonesia

Contact Info

Product

Resources

About