Hotel Websites, Web 2.0, Web 3.0 and Online Direct Marketing: The Case of Austria

Stavrakantonakis, Ioannis; Toma, Ioan; Fensel, Anna; Fensel, Dieter

doi:10.1007/978-3-319-03973-2_48

Cited by 9 publications

(13 citation statements)

References 5 publications

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“…Travel 2.0 is a term that represents the extension and customization of the concept of Web 3.0 in the tourism sector. Travel 2.0 describes a new generation of travel websites with new technologies which enable social collaboration among travellers where tourists can share their experiences with fellow travellers (Stavrakantonakis, Toma, Fensel, & Fensel, 2013). Tourists regard this information as more trustworthy and beneficial rather than professional travel advice that's why travellers are becoming increasingly more interested in seeking the opinions and reviews of the fellow travellers (Erragcha & Romdhane, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

Viral Marketing Impact on Tourism and Hospitality Industry

2019

International Journal of Research in Tourism and Hospitality

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This research paper first outlines the importance of viral marketing. It then moves to review the related studies on viral marketing and its impact on tourism and hospitality organizations. It then provides the theoretical framework of the study. The paper moves to present the qualitative study regarding the factors influencing tourists' behaviour in choosing SMTE. Finally, the study conclusions, implications limitations and suggestion for future research are presented.

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Section: Literature Reviewmentioning

confidence: 99%

Viral Marketing Impact on Tourism and Hospitality Industry

2019

International Journal of Research in Tourism and Hospitality

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“…When comparing the quality of content and services offered on official websites of tourism organizations with online travel agencies' websites, OTA websites have often received better results. Tourism websites often do not follow state-of-the-art online developments, therefore OTAs have the lead in terms of technology usage, according to the studies [6,10,25]. As far as Austria is concerned, studies in recent years have distinguished a good performance and numerous innovative integrated services on the websites of official Austrian tourism organizations in international comparison [26,27].…”

Section: Background and Related Workmentioning

confidence: 99%

“…Given the growth of the Internet usage and due to the high internationality degree of Austrian visitors, the websites of tourism providers are becoming increasingly important. A state-of-the-art website that implements innovative web technologies is therefore essential [5,6].…”

Section: Introductionmentioning

confidence: 99%

“…Thus, it can increase the online visibility of the web page and the sales figures on the Internet [7][8][9]. However, the empirical analysis of the use of Semantic Web by the hotel websites in Austria has shown that the use of direct providers in contrast to OTAs is very moderate and often flawed [6,10]. Such a weak use of structured data in the hotel industry suggests that the Semantic Web has not yet become a standard in Austria's tourism industry.…”

Section: Introductionmentioning

confidence: 99%

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Usage of Semantic Web in Austrian Regional Tourism Organizations

Lohvynenko

Nedbal

2019

Lecture Notes in Computer Science

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Tourism is one of the most important economic sectors in Austria. Given the high internationality degree of Austrian visitors, the websites of regional tourism organizations (RTOs) are an essential source of information. A state-of-the-art tourism website should include semantic markup for touristic topics so that search engines and other intelligent software applications can access and understand the presented data. This paper empirically studies the usage of Semantic Web formats, ontologies and topics relevant for tourism on the websites of all 137 Austrian RTOs. Results show that 59% of the RTOs use semantic markup. Most regions adhere to the recommendations of leading search engines utilizing ontologies such as Schema.org and the formats Microdata and JSON-LD. While most semantic markup incorporates basic information (e.g. navigation, addresses, corporate data), only few Austrian RTOs annotate touristic relevant topics that would contribute to unlock the full potential of the Semantic Web such as regional events, accommodations, blog posts, images or social media.

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“…semantically annotated [14]. In Austria national scope, most of the touristic service providers have not or minimally use the semantic annotations technology [20]. And most of the existing annotations of touristic service providers, especially hotels, were performed incorrectly [15].…”

Section: Introductionmentioning

confidence: 99%

Complete Semantics to Empower Touristic Service Providers

Akbar

Kärle

Panasiuk

et al. 2017

On the Move to Meaningful Internet Systems. OTM 2017 Conferences

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Abstract. The tourism industry has a significant impact on the world's economy, contributes 10.2% of the world's gross domestic product in 2016. It becomes a very competitive industry, where having a strong online presence is an essential aspect for business success. To achieve this goal, the proper usage of latest Web technologies, particularly schema.org annotations is crucial. In this paper, we present our effort to improve the online visibility of touristic service providers in the region of Tyrol, Austria, by creating and deploying a substantial amount of semantic annotations according to schema.org, a widely used vocabulary for structured data on the Web. We started our work from Tourismusverband (TVB) Mayrhofen-Hippach and all touristic service providers in the Mayrhofen-Hippach region and applied the same approach to other TVBs and regions, as well as other use cases. The rationale for doing this is straightforward. Having schema.org annotations enables search engines to understand the content better, and provide better results for end users, as well as enables various intelligent applications to utilize them. As a direct consequence, the region of Tyrol and its touristic service increase their online visibility and decrease the dependency on intermediaries, i.e. Online Travel Agency (OTA).

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Hotel Websites, Web 2.0, Web 3.0 and Online Direct Marketing: The Case of Austria

Cited by 9 publications

References 5 publications

Viral Marketing Impact on Tourism and Hospitality Industry

Viral Marketing Impact on Tourism and Hospitality Industry

Usage of Semantic Web in Austrian Regional Tourism Organizations

Complete Semantics to Empower Touristic Service Providers

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