“…Unfortunately, there are considerable empirical uncertainties surrounding the reliability and accuracy of CV survey results in developing countries (Whittington, 2002). Furthermore, there are reasons to believe that preference anomalies are likely to be at least as important in developing countries as in developed countries, due to the lack of familiarity with both real and hypothetical 23 Specific examples include the valuation of water quality and sanitation improvements (Whittington al., 1988, 1990, Altaf et al, 1993Singh et al, 1993), biodiversity and recreation (Sattout et al, 2007;Navrud andMungatana, 1994 andMoran, 1994), health (Cahn et al, 2006;Cropper et al 2004 andWhittington et al, 2003) and forestry (;Shyansundar et al 1995;Mekonnen, 2000 andKöhlin, 2000).…”