“…To test the relationships among key constructs, data for this study were collected from managers from the USA and Kuwait. The US and Kuwaiti populations were selected for comparison for the following four reasons: - The USA is a developed economy, whereas Kuwait is a fast-emerging economy in the Middle East (Alalo et al , 2020; Thakur and AlSaleh, 2018), and research comparing a developed and fast-emerging market appears limited.
- The two diverse countries are culturally distinct (the USA is an individualistic society and Kuwait is a collectivistic society), which may affect operation of business systems and usage of the corporate website for the transaction of goods and services (Gadelrab et al , 2020; Thakur and AlSaleh, 2018); hence, managerial perceptions of usage of corporate sites is presumed to differ.
- The vast majority of B2B and B2C transactions of goods and services in these countries occurs on the Internet–an eMarketers (2016) report indicates that by 2020, B2B ecommerce sales in the USA will surpass $1.1tn, whereas the B2B ecommerce market in Kuwait was $1.06bn in 2016 and is anticipated to double in the next five years (eShopWorld, 2018), suggesting that corporations in Kuwait are still in the early stage of effective usage of corporate websites for B2B ecommerce sales.
- Kuwait has an open market economy with no restrictions on imports or capital transfer, which makes it an attractive trading option for companies from developed countries (World Bank, 2020; Scottish Enterprise, 2018), yet an insignificant amount of research has explored factors influencing Kuwaiti managers’ corporate Web usage. Hence, a comparative study of the corporate Web usage between a developed and a developing economy is imperative.
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